Esta Global - Digital Marketing Company in Kolkata | eCommerce Company in Kolkata | SEO Company

In online space, there is a frequent discussion about digital presence and how brands can build up their online footprint. As the number and influence of Digital marketing services in Kolkata grow, it's critical for businesses to have a strong digital presence in order to raise brand awareness, reach potential customers, engage target audiences, and drive growth. In this blog we’ll talk about the digital presence of a business and what are the different elements of digital presence So, don't miss to read and take notes on the key points that can elevate your new or non-profit business to new heights!   Let’s understand briefly: What is Digital presence ? Digital presence is how something appears online. In case of your business, your company’s digital presence is how it appears online. Web presence depends on different components. It can be defined as the online impression your brand makes via content, websites, search engines, and other digital media and platforms. So...

Do you struggle with finding new web design clients? Whether you own a company with good performance as a web development company in Kolkata, expanding your audience and attracting clients can be challenging. It is true that not all people can be interested in your work, but what about the 70% or 80% where you can take challenges and customize them to fit your needs and preferences. If that’s the case for you right now, don’t worry! We have the best professionals in our team and so we are going to guide and analyse the best practices to attract new web design clients for you. What mistakes you might be making that disinterests client? Let’s check this first. You are overwhelmed by the number of rising customers in your niche. A common mistake most designers make is looking in the wrong place. But don’t get this in a wrong way, the quality of your work is always the most important thing. The leading web development company in Kolkata also suggests that if you want to prove your talent o...

Do you want to have the best website for your business? You must not only create your website, but you should also know how to build it efficiently. There is a website development company in Kolkata that caters to development, building and marketing the top websites globally.  Here are the best step-by-step guides to assist you! So, let’s dive right into the blog! Why do you want to create a website? Know your objective : Before you begin developing your website, consider its primary goal. The goal of an eCommerce store, for example, could be to sell products. Whatever your goal is, you should keep it in mind when designing your site. That way, visitors will know exactly what to do. Then only you can direct traffic or share your knowledge. How will you proceed with it? Research your competitors : Go to the websites of your competitors. Check out the layout and structure of their sites. You can use their sites for inspiration in order to create your own USP. Combine the best elemen...

Do you find it difficult to handle your posting schedule on social media? Audience engagement is something that brands can accomplish by posting high-quality content, but the most important factor that influences reader retention is when it is published! There is a digital marketing company in Kolkata that can assist you in actively engaging with the audience through facts and figures. In this blog, we will talk about your posting schedule and audience. So, how do you know the best time to post on social media? Start by getting to know your target followers. The best time can be when your current and prospective customers are online. But, Wait! You must consider the difference from one platform to another. Through research, we have come up with platform-by-platform breakdown. Best Time to Post on Facebook: You are not alone if your Facebook page has become the main focus of your social media presence. Many brands now rely on Facebook for the majority of their marketing efforts. So, ...

 Why you have ever wondered what are website aesthetics and website designing? There are a lot of different aspects that comes down to building a perfect and aesthetic website. There is a website design company in Kolkata that helps to build a perfect website and will also help in branding. In this blog, we will talk about the different aspects that will show us the importance of website designing and branding. Without further adieu let us dive right into the blog.  If only given 15 minutes to consume content, 66 per cent of people would prefer to see something beautifully designed versus something plain and simple. This shows how important website designing actually is! Let’s look at five reasons web design is important. 1. Helps to Improve Your SEO Strategy Many web design elements and practices influence how you publish content on your website, which in turn affects how search engine spiders crawl and index your website. Aside from how content is published on your website,...

 In today’s world everything is online and everything is digital. This makes it important and crucial for all eCommerce business houses to try and make their business profitable by using different tips and tricks. There is an eCommerce company in Kolkata that can be the one-stop solution to all your worries and confusion!  In this blog, we’ll talk about the three important tricks that you can use to make your business profitable in no time. Without any further delay, let’s dive right into it! Upselling  Upselling is when you offer an upgrade for a product or service that the consumer already has. For example, the advertisement keeps on popping while you are using Spotify. Where they ask the users to upgrade to Spotify premium to enjoy Ad-free music.  And the catch here is that Upselling is an excellent trick that almost every eCommerce company in Kolkata have adopted to make their business efficient.  There are different types of Upselling like : Premium versio...

Right from what we see to what we consume has been digital. The scope of digital marketing is growing vast with each passing day. The pace at which the digital community is growing is rapid, and digital products' utilization has also increased. This is where the digital marketing company in kolkata comes in with its perfect digital solutions for your brand and company.  In the blog, we have discussed: WHAT IS DIGITAL MARKETING? And, the other Important Aspects will be covered in the next blog.  So, without any further adieu! Let’s Dive Right In! The advantage of using digital mediums is vast and has a lot of scopes to develop even further. Sitting just behind screens, one can decide and buy or sell the kind of product or service one wants. Like the digital marketing company in Kolkata is helping the brands to have a strong social image.  The digital age has now provided customizations to businesses according to their convenience. There are various opportunities in this f...