6 best E-commerce tips to grow your brand in 2022

 Starting a business is an awesome experience. There’s nothing like waking up to a new sales alert or getting a good response from a satisfied customer. However, many brands want to grow their e-commerce business in order to provide a better customer experience and consistent sales. Follow the most important tips provided by the best e-commerce company in Kolkata if you are looking for consistent sales and grow leads.

Let’s look over them one by one in this blog. Happy reading!

_1.        Set SMART Goals:  Your goals should be Specific, Measurable, Attainable, Realistic, Timed- SMART. When setting your goals, keep these considerations in mind. For example, instead of aiming to "become a successful e-commerce businessman," try "sell one category product within one month of launching my online store." This way you’ll be motivated to achieved big goals by setting tight deadlines.

_2.        Don’t pocket the profits:  If you want to become best e-commerce company in Kolkata, you’ll need to reinvest the profit money. The most successful store owners will advise you to reinvest your initial profits in advertising. You know the old saying, "You have to spend money to make money." So, create several low-budget ads to see which products customers respond to the best.

_3.        Pick a popular but reliable niche: It is risky to open a store based on a trend. For instance, most people become aware of a trend when it reaches its inflection point. At that point, it may be too late to make a significant profit. You want something you can rely on for many years. You can capitalize on trending products in your niche, but don't build your entire store around a single short-term trend. So, choose wisely.

_4.        Make sure customers have access to relevant information: You should ensure that your customers have access to all of the information they require to make purchase. This includes any relevant information about product sizes, colours, and materials, as well as shipping and return policies. Providing these details to your customers as soon as possible will put them at ease.

* Create a page for shipping and return policies, as well as a page for frequently asked

    questions.

 *Include a contact page in your site's navigation so that customers know they can

     contact you if they have any specific questions.

5.      Find an E-commerce Brand to look up to:  You don't need a mentor, but the top e-

commerce company in Kolkata with people you trust can closely work on the details.

            * What do they do that is effective?

             * What strategies do they avoid that you might find in other e-commerce stores?

             *What is it about these stores that appeals to you?

         Also, whenever you make an online purchase, consider why. After all, you are a customer,

        so, pay attention to your impulses.

6.      Create product videos and Ads from day one: Product videos can help your store increase conversions and sales. You can include product videos on your product page to show different angles or how to use it. It can be used as a marketing tool on social medias and different websites. Instagram and Facebook ads generate traffic that converts into customers. So, through ads you can test multiple price points and ensure that your products price is sustainable. The advertisers will help you continuously in adjusting the settings to give you a winning ad formula.

Esta Global is the best e-commerce company in Kolkata, with many big brands in the hub that consistently build, grow, and advertise. So, if you're looking for high-performing e-commerce applications and marketing services to boost sales, we're always ready to help you transform your business into a large-scale e-commerce operation!