Esta Global - Digital Marketing Company in Kolkata | eCommerce Company in Kolkata | SEO Company

Web is very competitive place in today’s world, and every successful business want to get at the top web front. Website management and promotion are recurring tasks in the most reputed website development company in Kolkata . But, getting people to your website is only the first step. You must keep them engaged once they arrive. You also want to give them reasons to come back to the site and share it with others in their social circles. Isn’t it?   In this blog, we'll give you easy-to-follow website tips that usually goes unappreciated, but are extremely beneficial. Stay tuned for creating a professional, cutting-edge website that runs quickly! So, Let’s get started quickly! ·          The pages must load fast: No matter how fast your readers' average connection is, remember there is always more data, content, images, and everything else for them to download. The best website development company in Kolkata focusses on mobile visitors, w...

 If you want your CRM software to be goal-oriented, engage and manage contacts and leads, then you’ve landed at the perfect place! All your contacts and leads can be unified into a single platform for interacting with customers and closing deals. Discover how in this blog! We will give you four simple and effective CRM tips to improve customer engagement and sales as a leading CRM company in Kolkata. First, what do you mean by a good CRM software? The best CRM software provides powerful tools for lead management, workflow and marketing automation, detailed reports, and more to marketers and salespeople. At the same time, the application must remain simple to use and facilitate a simple process of taking a lead from point A to point B. CRM systems is also customizable, as a result you may select complex and advanced functions that can clog up the dead pipeline. So, how will you manage that? Let’s go over them one by one! ·          St...

If you’re a graphic designer, and facing difficulty to use colours and images, we are going to ease your problems. Creating graphics like a pro is a bit more involved than you might realize. There are many elements to a professional looking graphics design company in Kolkata. You just need to hone the skills to create sharp, eye-catching graphics! In this blog, we’ll give you 5 simple graphic design tips to help you improve your designing career exponentially. Get ready to clear off all your doubts; Keep your coffee handy and read! 1.       Be intentional about alignment: When you align your graphic design elements, you don't have to stack them on top of each other. However, they must be properly aligned whenever possible. Being systematic with your graphic design alignment matters to viewers. You don't want an element of your design to feel out of place. Even minor errors in spacing and placement will be noticed by viewers. What's the dividing line? Spac...

  Starting a business is an awesome experience. There’s nothing like waking up to a new sales alert or getting a good response from a satisfied customer. However, many brands want to grow their e-commerce business in order to provide a better customer experience and consistent sales. Follow the most important tips provided by the best e-commerce company in Kolkata if you are looking for consistent sales and grow leads. Let’s look over them one by one in this blog. Happy reading! 1.         Set SMART Goals:  Your goals should be Specific, Measurable, Attainable, Realistic, Timed- SMART. When setting your goals, keep these considerations in mind. For example, instead of aiming to "become a successful e-commerce businessman," try "sell one category product within one month of launching my online store." This way you’ll be motivated to achieved big goals by setting tight deadlines. 2.         Don’t pocket...

In online space, there is a frequent discussion about digital presence and how brands can build up their online footprint. As the number and influence of Digital marketing services in Kolkata grow, it's critical for businesses to have a strong digital presence in order to raise brand awareness, reach potential customers, engage target audiences, and drive growth. In this blog we’ll talk about the digital presence of a business and what are the different elements of digital presence So, don't miss to read and take notes on the key points that can elevate your new or non-profit business to new heights!   Let’s understand briefly: What is Digital presence ? Digital presence is how something appears online. In case of your business, your company’s digital presence is how it appears online. Web presence depends on different components. It can be defined as the online impression your brand makes via content, websites, search engines, and other digital media and platforms. So...

Do you struggle with finding new web design clients? Whether you own a company with good performance as a web development company in Kolkata, expanding your audience and attracting clients can be challenging. It is true that not all people can be interested in your work, but what about the 70% or 80% where you can take challenges and customize them to fit your needs and preferences. If that’s the case for you right now, don’t worry! We have the best professionals in our team and so we are going to guide and analyse the best practices to attract new web design clients for you. What mistakes you might be making that disinterests client? Let’s check this first. You are overwhelmed by the number of rising customers in your niche. A common mistake most designers make is looking in the wrong place. But don’t get this in a wrong way, the quality of your work is always the most important thing. The leading web development company in Kolkata also suggests that if you want to prove your talent o...

Do you want to have the best website for your business? You must not only create your website, but you should also know how to build it efficiently. There is a website development company in Kolkata that caters to development, building and marketing the top websites globally.  Here are the best step-by-step guides to assist you! So, let’s dive right into the blog! Why do you want to create a website? Know your objective : Before you begin developing your website, consider its primary goal. The goal of an eCommerce store, for example, could be to sell products. Whatever your goal is, you should keep it in mind when designing your site. That way, visitors will know exactly what to do. Then only you can direct traffic or share your knowledge. How will you proceed with it? Research your competitors : Go to the websites of your competitors. Check out the layout and structure of their sites. You can use their sites for inspiration in order to create your own USP. Combine the best elemen...

Do you find it difficult to handle your posting schedule on social media? Audience engagement is something that brands can accomplish by posting high-quality content, but the most important factor that influences reader retention is when it is published! There is a digital marketing company in Kolkata that can assist you in actively engaging with the audience through facts and figures. In this blog, we will talk about your posting schedule and audience. So, how do you know the best time to post on social media? Start by getting to know your target followers. The best time can be when your current and prospective customers are online. But, Wait! You must consider the difference from one platform to another. Through research, we have come up with platform-by-platform breakdown. Best Time to Post on Facebook: You are not alone if your Facebook page has become the main focus of your social media presence. Many brands now rely on Facebook for the majority of their marketing efforts. So, ...

 Why you have ever wondered what are website aesthetics and website designing? There are a lot of different aspects that comes down to building a perfect and aesthetic website. There is a website design company in Kolkata that helps to build a perfect website and will also help in branding. In this blog, we will talk about the different aspects that will show us the importance of website designing and branding. Without further adieu let us dive right into the blog.  If only given 15 minutes to consume content, 66 per cent of people would prefer to see something beautifully designed versus something plain and simple. This shows how important website designing actually is! Let’s look at five reasons web design is important. 1. Helps to Improve Your SEO Strategy Many web design elements and practices influence how you publish content on your website, which in turn affects how search engine spiders crawl and index your website. Aside from how content is published on your website,...

 In today’s world everything is online and everything is digital. This makes it important and crucial for all eCommerce business houses to try and make their business profitable by using different tips and tricks. There is an eCommerce company in Kolkata that can be the one-stop solution to all your worries and confusion!  In this blog, we’ll talk about the three important tricks that you can use to make your business profitable in no time. Without any further delay, let’s dive right into it! Upselling  Upselling is when you offer an upgrade for a product or service that the consumer already has. For example, the advertisement keeps on popping while you are using Spotify. Where they ask the users to upgrade to Spotify premium to enjoy Ad-free music.  And the catch here is that Upselling is an excellent trick that almost every eCommerce company in Kolkata have adopted to make their business efficient.  There are different types of Upselling like : Premium versio...

Right from what we see to what we consume has been digital. The scope of digital marketing is growing vast with each passing day. The pace at which the digital community is growing is rapid, and digital products' utilization has also increased. This is where the digital marketing company in kolkata comes in with its perfect digital solutions for your brand and company.  In the blog, we have discussed: WHAT IS DIGITAL MARKETING? And, the other Important Aspects will be covered in the next blog.  So, without any further adieu! Let’s Dive Right In! The advantage of using digital mediums is vast and has a lot of scopes to develop even further. Sitting just behind screens, one can decide and buy or sell the kind of product or service one wants. Like the digital marketing company in Kolkata is helping the brands to have a strong social image.  The digital age has now provided customizations to businesses according to their convenience. There are various opportunities in this f...

 Are you an individual who is interested in building relationships with your client or potential customer? You have a chance to build good relations with complete ease and comfort with the CRM company in Kolkata.   We will now discuss the benefits and objectives of the CRM System and further talk about CRM as a digital marketing campaign. But let us first understand what CRM actually is.  CRM is the abbreviation for Customer Relationship Management. It is a process of managing, maintaining and building relationships with existing and potential clients or customers. The system usually collects the information about the clients or the customers and lets you use that to understand them better for better delivery of your products and services. The system also provides you with tools that help you collect this information.  The system helps or allows you to: The sales representation to see all the past sales and purchase interactions before making an important phone call....