4 simple tips for a professional web page

Web is very competitive place in today’s world, and every successful business want to get at the top web front. Website management and promotion are recurring tasks in the most reputed website development company in Kolkata. But, getting people to your website is only the first step. You must keep them engaged once they arrive. You also want to give them reasons to come back to the site and share it with others in their social circles. Isn’t it?  

In this blog, we'll give you easy-to-follow website tips that usually goes unappreciated, but are extremely beneficial. Stay tuned for creating a professional, cutting-edge website that runs quickly! So, Let’s get started quickly!

·         The pages must load fast: No matter how fast your readers' average connection is, remember there is always more data, content, images, and everything else for them to download. The best website development company in Kolkata focusses on mobile visitors, who may not have the best connection speeds at the time they visit your page! As a result, creating fast webpages can feel neglected, but if you follow the tips below, your pages will be faster, and your readers will stay longer.

·         Web pages need great navigation: If your readers can't find their way around the page or website, they won't stay. Your website's navigation should be clear, direct, and simple to use. With the right approach to navigation and menus, you can reduce bounce rates, increase average time on site, and generate more traffic, leads, and customers.  Here are some ways you can do: Buttons are an excellent way to draw attention to important links, so use them for calls to action like contact us or book a call. Use descriptive labels to create clarity for each menu item, which is also good for SEO.

·         Web-links must work: Broken links are another indicator for many readers (and search engines) that a site is neglected. Unfortunately, link rot occurs without anyone's knowledge. As a result, it's essential to use an HTML validator and link checker to assist you in checking older pages for broken links. Even if links were properly coded when the site was launched, they may need to be updated now to ensure they are all still valid.

What else to optimize?

Use a consistent permalink structure and optimize it with relevant keywords. If you use the proper structure, search engine bots will have no trouble indexing your content. This increases the likelihood of your website development company in Kolkata appearing in relevant search results.

·         Page length should be only as much required: Writing for the web is not the same as writing for paper form. Online, people skim, especially when they first arrive at a page. You want your page's content to give them what they want quickly while also providing enough detail for those who want more information on the basics. You must strike a balance between having too much content and having too little detail.

These minimal follow-ups would cause your website to become heavily engaged and perform all operations. Esta Global is the leading website development company in Kolkata to make your development dreams come true! With years of experience and brilliant skills in website design and development, we always strive to give your website a personality that makes it approachable and relatable to your target audience. Contact us directly at info@estaglobal.in or reach out to us on all social media platforms!