Esta Global - Digital Marketing Company in Kolkata | eCommerce Company in Kolkata | SEO Company

Being economical in the expenses and spending should be the prime motive of any company. Especially when the company is already at the growing stage it is important that we try to optimize the spending that we have. Advertising is one of the major costs that the company incurs in its growing and developing stage. There are multiple ways of conducting a very cost-effective way of advertisement. One should be smart in selecting the kind that suits the business model that they have in running.   Choosing a cost-effective way of advertising gets the work then and also does not drain your company’s account.   A Well Experienced Digital Marketing Companyin Kolkata will be able to provide you with a good and economical plan of action that would work for your company.

Keywords have always been a vital part of SEO and digital marketing. The base of off-page SEO stands on proper keyword research and planning. The List of keywords that relate to your product or website is of sole importance because henceforth all the in-depth work would be based on that. We try to rank our websites also based on our keywords. Thus selecting an appropriate set of keywords is quite important for any business. Since we have now established how important keywords are, we should take help from a good Digital Marketing Company in Kolkata to set our list of appropriate keywords suiting to the needs of our business.

Website Traffic is essential for any company with an online presence. Traffic on your website is the number of visitors on your website that may or may not be interested in your products and services. Any website requires traffic to increase its popularity and to make people more aware of the products and services they deal in. There are various ways to increase online traffic on the website. There are paid as well as unpaid options available in Digital Marketing. The choice of the mode through which we would be increasing the website traffic vastly depends on the nature and type of business. It also depends on the fact that how impactful your business is online because we do not want to increase the number of visitors on the website without having a proper user interface. There should be a call of action that would direct the visitors to do something while on the website. Any DigitalMarketing Company in Kolkata will help you with a custom plan for the website traffic that suits yo...

Remarketing  is also known as retargeting. It is a tactic of serving targeted ads to people who have already visited or taken action on your website. It is quite an essential part of Digital Marketing. If we are running a campaign for a long period of time, it stops responding in the way it used to. With the help of remarketing, we can achieve the expected goals. Having a  retargeting strategy in place  means, being able to remind users that we are there for them. The basic idea behind remarketing is to reach out to users who already know your brand or products and, for that reason, have much higher chances of converting. It’s all about targeting the user on several occasions, personalizing them. Any good Digital Marketing Company in Kolkata will be able to help you in any such campaigns for your brand in particular. 

Conversion ads are another extremely important part of digital marketing. Traditional Marketers wouldn’t have believed if they saw anything like this could exist. Talking about what these ads are and what they do, Conversion ads campaigns are ads that are run to boost sales in any website or company. Here, the company is charged only if there is a sale of a product or service. In simple words, these campaigns convert visitors into actual customers of the website. It is that easy. Unlike before when a salesperson would have to make several negotiations and convinc ing to close a sale. It is prevalent even today but is used for more complex products and services. Any Digital Marketing Company in Kolkata can help you grow your sales in no time.

Digitalization is extremely vital in the age we headed at. It is extremely important that we stay up to date with it even in terms of marketing. Looking at Digital Marketing you will realize how easy it makes the whole process of marketing. Everything that earlier involved a long process now is just a click away. The traditional approach was appropriate for the time it was used in but today it asks for an upgrade that Digital Marketing gives it. Digitalization was made only to make our lives easy and that is what it is doing today. For any business, Digital Marketing can perform wonders. From simple Lead Generation to making converted sales, Digital Marketing has it all. Any Digital Marketing Company in Kolkata will be pleased to provide you with a demo and tell you the pros and cons of Digital Marketing for your business type.

Selling your products on Instagram and Facebook? Facing problems in talking to customers and other negotiations? We are here to help you optimize your shop on online. How? This is what you can do to create a link that will redirect the customer to your WhatsApp number even without them having to save your number. It seems a lot more hassle-free than before right??? Here is where you put your number, "https://wa.me/918697109160" It was that easy. Contact us for more details.

With the increasing use of social media, we have also had an increased hype about the hashtags we use on our pictures or even captions and statuses. Let’s understand why we need hashtags. Hashtags are a means of making social media simple in nature. It helps in making categories visible and helps people in following and searching for certain topics in particular. It just becomes easy and simple. For instance, if I want to look at all the images of flowers on Instagram, I will just search for “#Flowers” that’s it. I will at a glance have all the images of flowers available on Instagram with this hashtag. Instagram has now also added a new feature where it allows you to follow a hashtag itself. For a better and detailed understanding of this topic, you could consult a Digital marketing company in Kolkata , and they will brief you about the same.

First things first, A social media influencer is a person on various social media platforms who intends to inspire people with their work. They tend to use social media to expand their work. Social media allows them to showcase their work to the prospective audience. It allows them to reach out to a larger set of audience. They are also involved as the mainstream, influential person in social media platforms, which promotes the products and services of a brand. If you want to become a social media influencer, you can get in touch with any Digital Marketing company in Kolkata . They are going to assist you in becoming a successful, Influencer.

Digital marketing is a platform through which you can reach a wide number of audiences effectively. Promoting your brand via social media is quite easy. One of the most prominent and effective digital marketing tools is social media. Through social media platforms such as Facebook, Twitter, and Instagram, you can promote your business and take it to the audience who are looking for your products. Apart from that, there are other ways you can promote your business via online. These platforms are: • Email Marketing • YouTube Marketing • Content Marketing • Social Media Marketing • Search Engine Optimization So, there are numerous ways you can promote your business via a digital platform created by the internet. Here are some of the reasons why digital marketing has changed the perception of marketing: Cost Reduction This is one thing that has to be attributed to digital marketing. When you take help of a digital marketing company to promote your brand thr...

If the application of a marketing strategy feels like marketing then it is not a good way to promote your business. An effective marketing strategy will never let the customer feel like it’s marketing. IT should be done in a way that it feels natural to the consumers and they get compelled to believe in what you are saying. This is what digital marketing is doing. Creating trust is very important and digital marketers know how to create that trust without being intrusive. Whether you are a small business or a giant in your industry, effective digital marketing techniques will create an upsurge on your business growth.  High Conversions Through print media advertising, you are unable to target a particular section of the consumers. However, you may know where your consumers are. A digital marketing company in India will help you to reach that particular section of the consumers for whom your products or services are created. This will inevitably result ...