Esta Global - Digital Marketing Company in Kolkata | eCommerce Company in Kolkata | SEO Company

Website Traffic is essential for any company with an online presence. Traffic on your website is the number of visitors on your website that may or may not be interested in your products and services. Any website requires traffic to increase its popularity and to make people more aware of the products and services they deal in. There are various ways to increase online traffic on the website. There are paid as well as unpaid options available in Digital Marketing. The choice of the mode through which we would be increasing the website traffic vastly depends on the nature and type of business. It also depends on the fact that how impactful your business is online because we do not want to increase the number of visitors on the website without having a proper user interface. There should be a call of action that would direct the visitors to do something while on the website. Any DigitalMarketing Company in Kolkata will help you with a custom plan for the website traffic that suits yo

Remarketing  is also known as retargeting. It is a tactic of serving targeted ads to people who have already visited or taken action on your website. It is quite an essential part of Digital Marketing. If we are running a campaign for a long period of time, it stops responding in the way it used to. With the help of remarketing, we can achieve the expected goals. Having a  retargeting strategy in place  means, being able to remind users that we are there for them. The basic idea behind remarketing is to reach out to users who already know your brand or products and, for that reason, have much higher chances of converting. It’s all about targeting the user on several occasions, personalizing them. Any good Digital Marketing Company in Kolkata will be able to help you in any such campaigns for your brand in particular. 

Conversion ads are another extremely important part of digital marketing. Traditional Marketers wouldn’t have believed if they saw anything like this could exist. Talking about what these ads are and what they do, Conversion ads campaigns are ads that are run to boost sales in any website or company. Here, the company is charged only if there is a sale of a product or service. In simple words, these campaigns convert visitors into actual customers of the website. It is that easy. Unlike before when a salesperson would have to make several negotiations and convinc ing to close a sale. It is prevalent even today but is used for more complex products and services. Any Digital Marketing Company in Kolkata can help you grow your sales in no time.