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With the increasing use of social media, we have also had an increased hype about the hashtags we use on our pictures or even captions and statuses. Let’s understand why we need hashtags. Hashtags are a means of making social media simple in nature. It helps in making categories visible and helps people in following and searching for certain topics in particular. It just becomes easy and simple. For instance, if I want to look at all the images of flowers on Instagram, I will just search for “#Flowers” that’s it. I will at a glance have all the images of flowers available on Instagram with this hashtag. Instagram has now also added a new feature where it allows you to follow a hashtag itself. For a better and detailed understanding of this topic, you could consult a Digital marketing company in Kolkata , and they will brief you about the same.

First things first, A social media influencer is a person on various social media platforms who intends to inspire people with their work. They tend to use social media to expand their work. Social media allows them to showcase their work to the prospective audience. It allows them to reach out to a larger set of audience. They are also involved as the mainstream, influential person in social media platforms, which promotes the products and services of a brand. If you want to become a social media influencer, you can get in touch with any Digital Marketing company in Kolkata . They are going to assist you in becoming a successful, Influencer.

Google AdWords lets you place your online ads on the prime places of search results. Google ads are always better than the traditional approach of marketing where we put out an ad on several magazines, newspapers, television channels, etc. targeting the masses that may or may not be interested in your services while Google targets people looking for your services exclusively. Another advantage is that here you only pay when someone clicks on your ad which is more economical. It has a separate type of ad to meet your requirement. Any Digital Marketing Company in Kolkata will formulate a unique plan to meet your company needs.

LinkedIn ads have a strong demand for certain types of target audiences and also have a separate set of audiences which only works for certain sets of businesses. Ads on LinkedIn can help your business reach a powerful professional audience. It also provides with a sharper targeting options. This platform is strictly an objective-based advertising. Here advertisers can run campaigns around clearly defined goals, such as brand awareness, lead generation, or engagement. Lead Generation Ads are a solid hit for LinkedIn, especially when you are looking for professionals as your leads who are also well qualified. It lands on a slightly pricey side but the results of these ads are worth all the excess money you put in.   Any Digital Marketing company in Kolkata will strategize a plan of action for your ad campaigns on LinkedIn.

Digital marketing is a platform through which you can reach a wide number of audiences effectively. Promoting your brand via social media is quite easy. One of the most prominent and effective digital marketing tools is social media. Through social media platforms such as Facebook, Twitter, and Instagram, you can promote your business and take it to the audience who are looking for your products. Apart from that, there are other ways you can promote your business via online. These platforms are: • Email Marketing • YouTube Marketing • Content Marketing • Social Media Marketing • Search Engine Optimization So, there are numerous ways you can promote your business via a digital platform created by the internet. Here are some of the reasons why digital marketing has changed the perception of marketing: Cost Reduction This is one thing that has to be attributed to digital marketing. When you take help of a digital marketing company to promote your brand thr