Esta Global - Digital Marketing Company in Kolkata | eCommerce Company in Kolkata | SEO Company

With the increasing use of social media, we have also had an increased hype about the hashtags we use on our pictures or even captions and statuses. Let’s understand why we need hashtags. Hashtags are a means of making social media simple in nature. It helps in making categories visible and helps people in following and searching for certain topics in particular. It just becomes easy and simple. For instance, if I want to look at all the images of flowers on Instagram, I will just search for “#Flowers” that’s it. I will at a glance have all the images of flowers available on Instagram with this hashtag. Instagram has now also added a new feature where it allows you to follow a hashtag itself. For a better and detailed understanding of this topic, you could consult a Digital marketing company in Kolkata , and they will brief you about the same.

Digital marketing is a platform through which you can reach a wide number of audiences effectively. Promoting your brand via social media is quite easy. One of the most prominent and effective digital marketing tools is social media. Through social media platforms such as Facebook, Twitter, and Instagram, you can promote your business and take it to the audience who are looking for your products. Apart from that, there are other ways you can promote your business via online. These platforms are: • Email Marketing • YouTube Marketing • Content Marketing • Social Media Marketing • Search Engine Optimization So, there are numerous ways you can promote your business via a digital platform created by the internet. Here are some of the reasons why digital marketing has changed the perception of marketing: Cost Reduction This is one thing that has to be attributed to digital marketing. When you take help of a digital marketing company to promote your brand thr...

If the application of a marketing strategy feels like marketing then it is not a good way to promote your business. An effective marketing strategy will never let the customer feel like it’s marketing. IT should be done in a way that it feels natural to the consumers and they get compelled to believe in what you are saying. This is what digital marketing is doing. Creating trust is very important and digital marketers know how to create that trust without being intrusive. Whether you are a small business or a giant in your industry, effective digital marketing techniques will create an upsurge on your business growth.  High Conversions Through print media advertising, you are unable to target a particular section of the consumers. However, you may know where your consumers are. A digital marketing company in India will help you to reach that particular section of the consumers for whom your products or services are created. This will inevitably result ...