Esta Global - Digital Marketing Company in Kolkata | eCommerce Company in Kolkata | SEO Company

  Are you an eCommerce owner, who is all set to take his business to the next level? The Digital marketing company in India is helping you do exactly that and so much more! Before diving into today’s topic, let us first understand the meaning or definition of Artificial Intelligence (AI). In simple terms, Artificial Intelligence is the ability that enables the computer to do tasks that are done with human intelligence, tasks like problem-solving.  Let us now understand the importance of Artificial Intelligence (AI) in the digital marketing sector: Improves the user’s experience The main function of any kind of marketing technique is customers’ satisfaction. In online marketing or digital marketing, customers’ satisfaction is judged by the experience that he is having while visiting their website. User experience constitutes the highest percentage in customer satisfaction, and Artificial Intelligence (AI) helps in increasing user experience drastically. You can hire any digital

  Are you an E-commerce Store that is looking to increase its sales and business? Upselling is the perfect solution for you. The Ecommercecompany in Kolkata will help you reach your target sales in no time.   But what is Upselling and how do you implement it? Don’t worry! In this blog, we will address all your queries one by one. Continue reading to find more!   Upselling is when you offer an upgrade for a product or service which the consumer already has. For example, the advertisement keeps on popping while you are using Spotify. Where they ask the users to upgrade to Spotify premium to enjoy Ad-free music. And the catch here is that Upselling is an excellent trick that almost all the eCommerce company in Kolkata have adopted to make their business efficient.   There are different types of Upselling that you should know about if you are an individual who wants to implement Upselling in your E-commerce Store.   Premium Versions   As discussed above, this is a type of Ups

  Are you a small online business owner who is wondering about the importance of graphic designing for their website? Graphics design company in Kolkata is the one-stop destination for all your graphic designing problems with innovative solutions. Before diving into the significance or importance of graphic designing. Let us understand the meaning of this term to get in-depth knowledge about the same. Graphic designing is nothing but a craft, where individuals or graphic designers create visual content to communicate messages of different kinds. By using different innovative techniques like page layout techniques, typography, visual hierarchy, interactive designs with the element of logical display, and pictures to meet users expectations and to maximize and optimize their experience when on your website.   Graphic designing is nothing by moulding a user's experience, but it is done virtually here. Graphics design company in Kolkata is an expert in this particular craft.   Whil

Are you curious about digital marketing and its benefits? A digital marketing company in Kolkata is helping its clients to use digital marketing as a tool to promote its existing products and company online.   DIGITAL MARKETING, in simple terms, means advertising the different products and services utilizing the internet which means the different platforms on the internet like Search Engines, websites, different platforms of social media and various mobile applications to promote different products and services. Digital Marketing is growing rapidly in today’s technology-savvy world where anything and everything is just a click away. Digital Marketing is the CORE of Marketing today without any doubt. According to a survey conducted by Google found that around 48% of consumers start enquiries on Search Engines, 33% directly through different websites and 26% within the various Mobile Applications. The digital marketing company in Kolkata helps the company with the important meth

 Know how a professional website design company in Kolkata can assist in trying out innovative website designs, and help you win more new clients every day! We shall talk about the interesting facts about website designing, and how it is important for you as a company to gain new clients. A Website’s Design can influence 3 out of 4 users Mindset   It was revealed that the user’s mindset is influenced if the website’s design is up to the mark. It also increases the credibility and the appearance of the company’s website. 75% of the users online accepted that they had made judgements about a company’s credibility based on their website’s design. The professional website design company in Kolkata follows the basic design thinking process and has three significant phases: Inspiration, Ideation and Implementation. If the website designing includes the said phases, it is guaranteed to influence the user’s mind.   The inspiration phase includes doing research and surveys to understand

A good  eCommercecompany in Kolkata  doesn’t need to beg customers to shop. They know the tricks to make customers come back again and again.   Retaining a customer is very much like building your own brand without having to depend on anyone. When customer retention goes up, profits shoot up from 25% to 95% and this surely is a good sign for your online venture. That’s the reason why customer satisfaction is of the utmost importance when you are running an eCommerce company in Kolkata. Professional help plays a key role in helping your business grow and getting in new customers, but if you really want the old customers to stay back, then read these points before you talk with your professional experts with regards to boosting your   eCommerce company in Kolkata. Take feedbacks seriously   The customer is happy when you take their feedback seriously. Therefore focus more on customer service and ensure that shopping is a pleasant experience. Respond quickly and act swiftly to clear a

Shopping online can be a delight for customers, but to be found online is a challenge for many eCommerce businesses. Online entrepreneurs are in for a tough competition as businesses work day and night to rank among the top eCommerce sites and be found by potential customers. Google Ads, YouTube Ads, Instagram Ads, every method is tried so that they can attract the potential buyers. However, when everyone is doing the same thing, monotony sets in and reaching to the top gets all the more difficult – in fact, it’s impossible, if you don’t think about changing your strategy. An  eCommerce company in Kolkata  can help online entrepreneurs with new tactics, tricks, strategies and methodology for making their eCommerce sites gain more visibility, be popular among customers and lastly gain loyal customers for the long haul.   There are a number of tried and tested strategies that you will hear about, but a few options are worth exploring and need to be focused on with greater detail and

Venturing into the digital marketing domain is fun as you will have plenty of clients ready to work with you, but the ones who will stay actually matters. The clients that stay are the people who have trust in you as a business and know for sure that this ‘particular ‘ digital marketing company in Kolkata ’  will help them win the game. If you have that much confidence in yourself then it is good enough, but seldom there have been complaints that first impressions don’t last and disappoint. The truth is ‘first impressions’ are based on unrealistic expectations of the clients and although both parties have signed the contract but a solid relationship is missing, which is something that needs to be worked upon. When you sign a contract with the client you also need to focus on the job you took up and along with that building a solid professional bond based on trust, confidence and belief is essential.   Think it’s difficult and time-consuming? No, it’s not. You can earn the trust i