New Client? Earn Trust within 30 Days and Never Look Back

Venturing into the digital marketing domain is fun as you will have plenty of clients ready to work with you, but the ones who will stay actually matters. The clients that stay are the people who have trust in you as a business and know for sure that this ‘particular ‘digital marketing company in Kolkata’ will help them win the game. If you have that much confidence in yourself then it is good enough, but seldom there have been complaints that first impressions don’t last and disappoint.

The truth is ‘first impressions’ are based on unrealistic expectations of the clients and although both parties have signed the contract but a solid relationship is missing, which is something that needs to be worked upon. When you sign a contract with the client you also need to focus on the job you took up and along with that building a solid professional bond based on trust, confidence and belief is essential.

 

Think it’s difficult and time-consuming? No, it’s not. You can earn the trust in 30 days and keep the client with you forever. There are secrets of this game that can help you succeed. Read on as in this write-up you will have all things sorted out for you.

 

Break the Ice in 30days - Get to Know Each Other

 

First impressions matter, but ensure that you create a realistic impression and don’t go overboard making yourself look ‘great’ and suddenly you fail to make the mark. This will just make the client look at your digital marketing company in Kolkata with doubtful eyes and your credibility would be questioned. Take small steps and start by introducing the internal and external teams. A general introduction will look good, but avoid large group meetings, as not everyone is gregarious and a few employees might just feel lost in the crowd.

 

Fix a time and make a Zoom call to introduce the agency CEO, the Sales Executive, the SEO Executive, the junior SEO Executives, the content writer and others in the team. Instead of introducing them all at once, talk to the client about the role of the individual team members in the digital strategy and allow both parties to communicate freely with no interference.

 

What to talk in the Zoom meetings?

 

Talk about the expectations of the client, the strategy the team plans to take, the first results that can be seen and the current business challenges and so on. The zoom meeting should revolve around the business and the SEO project taken up by the digital marketing company in Kolkata. The client should understand that all the team members are involved and this will increase your reliability notches higher.

 

Establish Workflows 

 

Just introducing team members and talking about the business is not enough. You need to establish workflows and ensure that the client is a part of the journey. Let the customer speak their aims, goals, dreams and aspirations for the business. The client also needs to know the digital strategy of the digital marketing company in Kolkata and approve of it. Allow the client to ask questions and provide with suggestions. If the team doesn’t think that it fits right, then a discussion should be carried out to resolve such issues, no matter how minor that might be. With this strategy, the client will feel wanted and involved in this business and would also think that they are a part of the digital planning and progress.

 

Share Progress and Team’s Expertise

 

With great teamwork and a foolproof strategy, you are bound to get success and there would be a tremendous amount of progress all around the digital world with regards to the business. Please do share your progress story and let the client know and understand the hard work that was put in and the results. A result-oriented approach will always be appreciated by everyone and it will surely be one of the stepping stones in building a great professional rapport with the new client.

 

Don’t forget to give the team the credit and pick up the professionals who helped the business flourish in the digital world. This will get you the personalized touch in the professional rapport and the client would know whom to fall back upon during times of crisis when the concerned team head isn’t available right at the moment.

 

In the first 30 days, don’t expect magical results, but at this phase of collaboration, you winning strategy would be to enlighten the client with reports of competitors moves, the current best opportunities, resolving technical issues and optimizing the process and the project. These efforts would help in solidifying the relationship.

 

Deliverables & Feedbacks

 

Transparency needs to be maintained when you deliver a technical audit along with the proposed digital strategy. Make the client hold a meeting with the audit department and the SEO department to make things transparent and crystal clear. This will also help the teams uncover brand opportunities and many other possibilities. This will help you as the CEO assume a consultative role and offer a brand new angle for the business strategy to flourish and thrive.

 

Then comes in the aspect of deliverables. If you have an SEO platform add the client to it, so that the client knows what’s happening around the project in real-time. Define metrics and talk about the potential results that are expected once the strategy is implemented in full force. Lastly, this would also allow the client to provide inputs and give feedback that would help the team sharpen and improvise the strategy to make it better and more result-driven.

 

The Monthly SEO Report 

 

After 30 days and after several meeting conducted with the client, it’s time for the monthly report. The last straw that can draw the client towards you. Firstly, deliver the report on-time. Delays would make a bad impression and create doubt. Design the report keeping in mind the insights, status updates and definitely the progress made in terms of greater engagement. Show what has been achieved and also talk about what you plan to do the next month.

 

Don’t overwhelm the client with too much data. Keep the report simple and answer queries related to SEO keywords, monthly tasks, new opportunities in SEO, competitors’ insights and so on. The clear and transparent report will give you a happy client who trusts your work and efforts.

 

The first 30 days are the most important days to create the first impression and live up the expectations. It might be difficult, but not impossible. It just needs your effort and a mindful approach to get going.