Your eCommerce Marketing Strategy can get Bigger and Better NOW – Know HOW!

Shopping online can be a delight for customers, but to be found online is a challenge for many eCommerce businesses. Online entrepreneurs are in for a tough competition as businesses work day and night to rank among the top eCommerce sites and be found by potential customers. Google Ads, YouTube Ads, Instagram Ads, every method is tried so that they can attract the potential buyers. However, when everyone is doing the same thing, monotony sets in and reaching to the top gets all the more difficult – in fact, it’s impossible, if you don’t think about changing your strategy. An eCommerce company in Kolkata can help online entrepreneurs with new tactics, tricks, strategies and methodology for making their eCommerce sites gain more visibility, be popular among customers and lastly gain loyal customers for the long haul.

 

There are a number of tried and tested strategies that you will hear about, but a few options are worth exploring and need to be focused on with greater detail and more efforts. Let’s find out what the top eCommerce company in Kolkata recommends and how it can change your eCommerce game.

 

Blog Writing

 

Get a writer to write regular blogs for your brand and your industry. Yes, blogging is a great way to attract the customers, as most potential customers prefer to do plenty of research before deciding on purchasing something from the internet. People out there are sceptical when it comes to new brands and new companies, but if you are able to engage the audience with regular, informative and interactive blog posts, then you gain their trust and look more credible to be banked upon.

 

By posting regular blogs on your website and talking discreetly about the products and services can get you real, organic traffic that can be easily converted into sales. Although time-consuming, but the results are sure-shot and it can take your eCommerce virtual outlet to new heights of success.

 

Guest Posting

 

Guest posting is tough, but the efforts pay off wonderfully. It ensures that your online visibility increases doubly and your domain authority is enhanced making search engines believe that the eCommerce website is reliable, legitimate and worthy of higher rankings.

 

How to guest post? Search for websites with related keywords that can boost your business and ask the website owner for a chance to post your content on their website. You deliver quality content to them with YOUR website links (that act as backlinks). In return, you can propose to do a backlink favour back. Great quality content, nicely designed infographic with backlinks to your website can work wonders for your eCommerce business, as customers sit up and take notice.

 

Referral Marketing Campaigns is the key

 

Get referred and win loyal customers forever! This is in fact the best way to get your eCommerce business seen and boost up your sales. Word of mouth can be a great strategy, but sometimes even influencer marketing can work wonders. What is influencer marketing? Well, you get an Instagram influencer or YouTuber to talk about your products and services repeatedly and that’s how the word spreads. Most customers trust influencers and would surely take a look at the products or services that are recommended. However, one thing that you need to ensure and that is ‘how much real followers do the influencers have’. There are plenty of fake profiles out there and following base that’s created through paid unethical strategies.

 

Provide the influencer with discounts or some incentives and let them speak all good things about your brand. One great example is Mama Earth. This brand is hugely popular in Instagram and Mama Earth surely gained some brownie points since its launch. All thanks to referral marketing techniques that had been neatly placed and smartly strategized.

 

Get Social on Social Media

 

Speaking about Instagram, how can one forget to mention Facebook, Twitter, Pinterest and other social media channels? The eCommerce company in Kolkata should be clever enough to ensure that the brand socializes with the targeted audience in interesting ways so that they trend on the internet in no time.

 

Social media presence is not only important, but it's essential provided you don’t make it monotonous like any other brand. Also, don’t bore the targeted audience with long content on social media. Things should be short, crisp, interesting, informative and to the point. No repetitive content allowed. The conventional business branding is a complete no-no.

 

So what works? Use imagery to capture attention and lead the customer to the shopping cart of your website. Inviting imagery and a short product description is a great way to attract the audience and make them shop instantly. Take the help of professionals and allow the experts of the eCommerce company in Kolkata to do the smart work and hard work for you.

 

User-generated Content – Never to Ignore

 

Blogging done, guest posting done, social media done, influencer and referral marketing done – but what gets everyone’s attention is user-generated content. It’s time your customers speak up and start talking about your brand, the products and services that the customers have availed. It looks authentic and is an excellent way of ‘word of mouth’ referral.

 

How to do it? Offer prizes to your customers and ask them to leave an impartial message about your brand. Promotional hashtags on social media and review platforms are also some of the great pathways where your customer can leave behind their feedback about the product they purchased.

 

Inexpensive, reliable, trustworthy and definitely a great way to promote your eCommerce business online. Starbucks had the White Cups Contest Campaign some years ago which created a lot of buzz around the brand. Although, it’s never good to follow someone else’s strategy, but you can create your own user-generated content strategy by getting in touch with the best professionals at Ecommerce Company in Kolkata.

 

Final Calling

 

Take the final call today and get going with your eCommerce business. Instead of wrecking your head with new ideas, assign the work to professional eCommerce experts and focus on other business tasks that require your immediate attention. Marketing strategy needs to be dynamic, well-maintained and innovative. Put these plans in action and in case you want some more strategies to work upon, then get connected with the eCommerce company in Kolkata.