A good eCommercecompany in Kolkata doesn’t need to beg customers to shop. They know the tricks to make customers come back again and again.
Retaining a
customer is very much like building your own brand without having to depend on
anyone. When customer retention goes up, profits shoot up from 25% to 95% and
this surely is a good sign for your online venture. That’s the reason why
customer satisfaction is of the utmost importance when you are running an
eCommerce company in Kolkata. Professional help plays a key role in helping
your business grow and getting in new customers, but if you really want the old
customers to stay back, then read these points before you talk with your
professional experts with regards to boosting your eCommerce
company in Kolkata.
Take
feedbacks seriously
The customer is
happy when you take their feedback seriously. Therefore focus more on customer
service and ensure that shopping is a pleasant experience. Respond quickly and
act swiftly to clear any queries coming from the customer. If you have
read Trade Joe’s story, then you would know how a simple gesture of
kindness had gone viral and taken the brand to new heights of success. The
Reddit story is one of a kind, but if you succeed to get your stories viral,
then the sky is the limit for your online business.
User-friendly website
This might be a
no-brainer, but a navigable web design can get a customer coming running back
to you. Most people complain that they don’t find all the information on the
website and therefore skip the site. Having a UX designed website with an easy
check out system can help customers shop easily within minutes. With this move,
you get numerous customers coming back to your website to shop.
Loyalty
programs help
If you think
loyalty programs don’t work, then probably you are not promoting it on social
media well. Loyalty programs have worked wonders for Starbucks, Sephora and
others. Online returns, discounts and loyalty points can make shopaholics come
back to your website. All you need is a lucrative loyalty program created and
an effective digital marketing strategy to promote your brand.
Subscriptions
that drive traffic
A subscription plan is a great way to keep in touch with your potential customers as well as your old buyers. The subscription will help your customer know the innovative and new things available in your online shop. Not to forget the lucrative offers and discounts would also reach them just in time for helping them make a move and shop from your store. Some subscription plans offer a personal touch and wish the customer on birthdays and holidays that matter to them. Such cute wishes definitely help in strengthening lifetime bonds with the brand.
Build an
app
When you have
an eCommerce company in Kolkata, then you also need an
app to sell your products. An app is a great way to ensure that customers have
easy access to all your products. When you have a set of loyal customers who
are all subscribed to your newsletters and shop regularly, then introduce them
to your app to create more credibility and keep the customers engaged to shop
for more. Brands like Nike already have an attractive app to lure their loyal
customers. To give the app a personalized touch, add a few features that might
motivate and interest them to download the app. For example, again going to
Nike, the app has guides from athletes with personalized training programs.
Surely, this kind of app gives a good feel. Something all would love to
download and keep it.
The first transactions are
always special for you, but risky for the customer. The second one is where the
trust develops and with the third transaction, you win their loyalty. However,
to retain your customers you need to go the extra mile and do special things
for them to make them feel wanted. Do you want more innovative ideas? Then,
it’s time to tap the experts and ask them to work on your eCommerce company in Kolkata.
Now is the time to make a difference in the global eCommerce business.
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