Esta Global - Digital Marketing Company in Kolkata | eCommerce Company in Kolkata | SEO Company

In this blog, we’ll give you the most important tips that will help you stay ahead of your competitors in business. So, let’s get started! ·         Maintain consistency: Your brand is your identity and what holds everything together in this digital age. It must have a core message for its customers, and the uniqueness, quality, and consistency of the message will help buyers gain trust.        What you must know? To maintain consistency in your brand image and core message, you must understand who the products or services are aimed at. Knowing your customer base thoroughly can assist you in maintaining consistency. This is what a successful company relies on to remain competitive as a good digital marketing company in Kolkata ! ·         Conduct market research: If you want your company to be the best, you must first learn everything there is to know about it. Your target audience are onl...

Shopping online can be a delight for customers, but to be found online is a challenge for many eCommerce businesses. Online entrepreneurs are in for a tough competition as businesses work day and night to rank among the top eCommerce sites and be found by potential customers. Google Ads, YouTube Ads, Instagram Ads, every method is tried so that they can attract the potential buyers. However, when everyone is doing the same thing, monotony sets in and reaching to the top gets all the more difficult – in fact, it’s impossible, if you don’t think about changing your strategy. An  eCommerce company in Kolkata  can help online entrepreneurs with new tactics, tricks, strategies and methodology for making their eCommerce sites gain more visibility, be popular among customers and lastly gain loyal customers for the long haul.   There are a number of tried and tested strategies that you will hear about, but a few options are worth exploring and need to be focused on with great...

Venturing into the digital marketing domain is fun as you will have plenty of clients ready to work with you, but the ones who will stay actually matters. The clients that stay are the people who have trust in you as a business and know for sure that this ‘particular ‘ digital marketing company in Kolkata ’  will help them win the game. If you have that much confidence in yourself then it is good enough, but seldom there have been complaints that first impressions don’t last and disappoint. The truth is ‘first impressions’ are based on unrealistic expectations of the clients and although both parties have signed the contract but a solid relationship is missing, which is something that needs to be worked upon. When you sign a contract with the client you also need to focus on the job you took up and along with that building a solid professional bond based on trust, confidence and belief is essential.   Think it’s difficult and time-consuming? No, it’s not. You can earn th...

Conversion ads are another extremely important part of digital marketing. Traditional Marketers wouldn’t have believed if they saw anything like this could exist. Talking about what these ads are and what they do, Conversion ads campaigns are ads that are run to boost sales in any website or company. Here, the company is charged only if there is a sale of a product or service. In simple words, these campaigns convert visitors into actual customers of the website. It is that easy. Unlike before when a salesperson would have to make several negotiations and convinc ing to close a sale. It is prevalent even today but is used for more complex products and services. Any Digital Marketing Company in Kolkata can help you grow your sales in no time.

First things first, A social media influencer is a person on various social media platforms who intends to inspire people with their work. They tend to use social media to expand their work. Social media allows them to showcase their work to the prospective audience. It allows them to reach out to a larger set of audience. They are also involved as the mainstream, influential person in social media platforms, which promotes the products and services of a brand. If you want to become a social media influencer, you can get in touch with any Digital Marketing company in Kolkata . They are going to assist you in becoming a successful, Influencer.

Google AdWords lets you place your online ads on the prime places of search results. Google ads are always better than the traditional approach of marketing where we put out an ad on several magazines, newspapers, television channels, etc. targeting the masses that may or may not be interested in your services while Google targets people looking for your services exclusively. Another advantage is that here you only pay when someone clicks on your ad which is more economical. It has a separate type of ad to meet your requirement. Any Digital Marketing Company in Kolkata will formulate a unique plan to meet your company needs.

LinkedIn ads have a strong demand for certain types of target audiences and also have a separate set of audiences which only works for certain sets of businesses. Ads on LinkedIn can help your business reach a powerful professional audience. It also provides with a sharper targeting options. This platform is strictly an objective-based advertising. Here advertisers can run campaigns around clearly defined goals, such as brand awareness, lead generation, or engagement. Lead Generation Ads are a solid hit for LinkedIn, especially when you are looking for professionals as your leads who are also well qualified. It lands on a slightly pricey side but the results of these ads are worth all the excess money you put in.   Any Digital Marketing company in Kolkata will strategize a plan of action for your ad campaigns on LinkedIn.

Digital marketing is a platform through which you can reach a wide number of audiences effectively. Promoting your brand via social media is quite easy. One of the most prominent and effective digital marketing tools is social media. Through social media platforms such as Facebook, Twitter, and Instagram, you can promote your business and take it to the audience who are looking for your products. Apart from that, there are other ways you can promote your business via online. These platforms are: • Email Marketing • YouTube Marketing • Content Marketing • Social Media Marketing • Search Engine Optimization So, there are numerous ways you can promote your business via a digital platform created by the internet. Here are some of the reasons why digital marketing has changed the perception of marketing: Cost Reduction This is one thing that has to be attributed to digital marketing. When you take help of a digital marketing company to promote your brand thr...