With the increasing use of social media, we have also had an increased hype about the hashtags we use on our pictures or even captions and statuses. Let’s understand why we need hashtags. Hashtags are a means of making social media simple in nature. It helps in making categories visible and helps people in following and searching for certain topics in particular. It just becomes easy and simple. For instance, if I want to look at all the images of flowers on Instagram, I will just search for “#Flowers” that’s it. I will at a glance have all the images of flowers available on Instagram with this hashtag. Instagram has now also added a new feature where it allows you to follow a hashtag itself. For a better and detailed understanding of this topic, you could consult a Digital marketing company in Kolkata , and they will brief you about the same.
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