What is Digital Marketing and everything that you MUST know about IT!

Are you curious about digital marketing and its benefits? A digital marketing company in Kolkata is helping its clients to use digital marketing as a tool to promote its existing products and company online.

 DIGITAL MARKETING, in simple terms, means advertising the different products and services utilizing the internet which means the different platforms on the internet like Search Engines, websites, different platforms of social media and various mobile applications to promote different products and services.

Digital Marketing is growing rapidly in today’s technology-savvy world where anything and everything is just a click away. Digital Marketing is the CORE of Marketing today without any doubt.

According to a survey conducted by Google found that around 48% of consumers start enquiries on Search Engines, 33% directly through different websites and 26% within the various Mobile Applications. The digital marketing company in Kolkata helps the company with the important method under Digital Marketing is the Engagement Method; this method includes having meaningful interactions with the potential or returning consumers based on the information collected over time. By this method, you engage the consumers building Brand Awareness and Brand Loyalty.

Using digital marketing you can reach a large scale audience in a very cost-effective way within a measurable and limited period which is again helpful in the growth of different industries.

The various types of Digital Marketing are:

●       SEARCH ENGINE MARKETING (SEM)

●       SEARCH ENGINE OPTIMISATION (SEO)

●       PAY PER CLICK (PPC)

●       SMM (SOCIAL MEDIA MARKETING )

●       CONTENT MARKETING

●       EMAIL MARKETING

●       INFLUENCER MARKETING

●       AFFILIATE MARKETING

●       VIRAL MARKETING

●       RADIO MARKETING

●       TELEVISION ADVERTISING

●       MOBILE ADVERTISING

These are some of the types of digital marketing that are used very frequently in today’s markets. Digital marketing company in Kolkata uses the above-mentioned methods to promote different companies and their products to the target audience online which will result in more sales.

The best part about Digital Marketing is that it keeps on adapting itself according to the changing wants and needs of the consumers from banners to big data. This is the sole reason for the growth of digital marketing it adapts itself according to the changing times.

Another important aspect of Digital Marketing is SEO (Search Engine Optimization), which is the process of increasing the visibility of the website by improving the quality and the quantity of the website traffic. In simple words, it means to make your website more attractive to increase its visibility. The content creator uses this technique to invite more organic audiences to visit their sites. Search Engine Optimization is about finding what the targeted organic audience wants and delivering them just the exact thing. Digital marketing company in Kolkata also uses this popular practice to increase the traffic on different websites.

The main motive of digital marketing agencies is to help small businesses to promote their products and services. These services are not only cost-effective but also very flexible. These are some of the uses that will be beneficial for digital marketing in future. Digital Marketing is an industry which is growing and blooming over the years and will keep growing in future as well.