Skip to main content

Ecommerce Upselling: All about Upselling and the Different Strategies

 Are you an E-commerce Store that is looking to increase its sales and business? Upselling is the perfect solution for you. The Ecommercecompany in Kolkata will help you reach your target sales in no time.

 But what is Upselling and how do you implement it? Don’t worry! In this blog, we will address all your queries one by one. Continue reading to find more!

 Upselling is when you offer an upgrade for a product or service which the consumer already has. For example, the advertisement keeps on popping while you are using Spotify. Where they ask the users to upgrade to Spotify premium to enjoy Ad-free music. And the catch here is that Upselling is an excellent trick that almost all the eCommerce company in Kolkata have adopted to make their business efficient.

 There are different types of Upselling that you should know about if you are an individual who wants to implement Upselling in your E-commerce Store.

 


Premium Versions

 As discussed above, this is a type of Upselling when the companies offer the user a premium version of the service that the users are already using. For example, Youtube is offering premium services to its current users for better quality videos.

 

Customization

 Under this type, the company lets the users customize the existing products by just asking for extra money for the customization. For example, there is an E-commerce shoe website called Toesmith, that lets you customize your pair of shoes by just asking for the customization fees.

But what are things that you need to keep in mind as an E-commerce store owner when you are planning to use this Sales Strategy (Upselling)? The E-Commerce company in Kolkata also uses these strategies for their clients.

      ●       Keep it very Subtle: You need to be very practical with your upsell or cross-sell                    offers. Nobody wants to be coerced into buying an upgrade for a product or service. 

●       Use this strategy with your Best Selling products: Planning the strategies to upsell a product or service is already a very tedious process. So, you should only waste your time upselling the product or service that you know will interest people.

Now in this segment, we will discuss the strategies that eCommerce company in Kolkata uses which can be beneficial for you as an E-commerce store owner.

 

Larger Sizes offered

In this strategy, you inform the customers that if you spend a bit extra, you can easily be ready to afford a better and larger size of the product you are interested in buying. Apple is using this technique to sell its devices effectively and efficiently.

 

Better performance

Here you subtly let your customers know that if they are ready to upgrade the service or product that they are using already they can get a better performing product. For example, Spotify is using this strategy, the advertisement keeps on popping while you are using Spotify. Where they ask the users to upgrade to Spotify premium to enjoy Ad-free music.

This was all about upselling and its implementation in today’s corporate world. All the business houses are somewhere or the other using this technique to increase their sales.
Labels:

Comments

Post a Comment

Popular posts from this blog

4 Qualities of the Best Software Development Companies

In this day and age, if you are looking to run your business smoothly then you need to use various types of applications or software. You may have an idea of software that could help you to streamline your business. Take that to a software development company , they will help you out in bringing your idea into reality. When you look to find out which of the software companies in India are the best, you have to look at certain qualities. These qualities will help you to distinguish between the average companies and the best ones. Therefore, let’s discuss those qualities in this article. Customised Software Development Different companies have different needs. Therefore, your search for the best software development company should begin with finding out whether the company provides customized software development or not. In customized software development, the company has to analyse the need of their client and the objective they want to achieve through the software. Many ...
26 comments
Read more

5 Tips to stay ahead of competition in digital marketing

In this blog, we’ll give you the most important tips that will help you stay ahead of your competitors in business. So, let’s get started! ·         Maintain consistency: Your brand is your identity and what holds everything together in this digital age. It must have a core message for its customers, and the uniqueness, quality, and consistency of the message will help buyers gain trust.        What you must know? To maintain consistency in your brand image and core message, you must understand who the products or services are aimed at. Knowing your customer base thoroughly can assist you in maintaining consistency. This is what a successful company relies on to remain competitive as a good digital marketing company in Kolkata ! ·         Conduct market research: If you want your company to be the best, you must first learn everything there is to know about it. Your target audience are onl...
2 comments
Read more

Your eCommerce Marketing Strategy can get Bigger and Better NOW – Know HOW!

Shopping online can be a delight for customers, but to be found online is a challenge for many eCommerce businesses. Online entrepreneurs are in for a tough competition as businesses work day and night to rank among the top eCommerce sites and be found by potential customers. Google Ads, YouTube Ads, Instagram Ads, every method is tried so that they can attract the potential buyers. However, when everyone is doing the same thing, monotony sets in and reaching to the top gets all the more difficult – in fact, it’s impossible, if you don’t think about changing your strategy. An  eCommerce company in Kolkata  can help online entrepreneurs with new tactics, tricks, strategies and methodology for making their eCommerce sites gain more visibility, be popular among customers and lastly gain loyal customers for the long haul.   There are a number of tried and tested strategies that you will hear about, but a few options are worth exploring and need to be focused on with great...
4 comments
Read more