Ecommerce Upselling: All about Upselling and the Different Strategies

 Are you an E-commerce Store that is looking to increase its sales and business? Upselling is the perfect solution for you. The Ecommercecompany in Kolkata will help you reach your target sales in no time.

 But what is Upselling and how do you implement it? Don’t worry! In this blog, we will address all your queries one by one. Continue reading to find more!

 Upselling is when you offer an upgrade for a product or service which the consumer already has. For example, the advertisement keeps on popping while you are using Spotify. Where they ask the users to upgrade to Spotify premium to enjoy Ad-free music. And the catch here is that Upselling is an excellent trick that almost all the eCommerce company in Kolkata have adopted to make their business efficient.

 There are different types of Upselling that you should know about if you are an individual who wants to implement Upselling in your E-commerce Store.

 

Premium Versions

 As discussed above, this is a type of Upselling when the companies offer the user a premium version of the service that the users are already using. For example, Youtube is offering premium services to its current users for better quality videos.

 

Customization

 Under this type, the company lets the users customize the existing products by just asking for extra money for the customization. For example, there is an E-commerce shoe website called Toesmith, that lets you customize your pair of shoes by just asking for the customization fees.

But what are things that you need to keep in mind as an E-commerce store owner when you are planning to use this Sales Strategy (Upselling)? The E-Commerce company in Kolkata also uses these strategies for their clients.

      ●       Keep it very Subtle: You need to be very practical with your upsell or cross-sell                    offers. Nobody wants to be coerced into buying an upgrade for a product or service. 

●       Use this strategy with your Best Selling products: Planning the strategies to upsell a product or service is already a very tedious process. So, you should only waste your time upselling the product or service that you know will interest people.

Now in this segment, we will discuss the strategies that eCommerce company in Kolkata uses which can be beneficial for you as an E-commerce store owner.

 

Larger Sizes offered

In this strategy, you inform the customers that if you spend a bit extra, you can easily be ready to afford a better and larger size of the product you are interested in buying. Apple is using this technique to sell its devices effectively and efficiently.

 

Better performance

Here you subtly let your customers know that if they are ready to upgrade the service or product that they are using already they can get a better performing product. For example, Spotify is using this strategy, the advertisement keeps on popping while you are using Spotify. Where they ask the users to upgrade to Spotify premium to enjoy Ad-free music.

This was all about upselling and its implementation in today’s corporate world. All the business houses are somewhere or the other using this technique to increase their sales.