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The Scope of Digital Marketing: What is Digital Marketing?

Right from what we see to what we consume has been digital. The scope of digital marketing is growing vast with each passing day. The pace at which the digital community is growing is rapid, and digital products' utilization has also increased. This is where the digital marketing company in kolkata comes in with its perfect digital solutions for your brand and company. 

In the blog, we have discussed: WHAT IS DIGITAL MARKETING? And, the other Important Aspects will be covered in the next blog. 

So, without any further adieu! Let’s Dive Right In!



The advantage of using digital mediums is vast and has a lot of scopes to develop even further. Sitting just behind screens, one can decide and buy or sell the kind of product or service one wants. Like the digital marketing company in Kolkata is helping the brands to have a strong social image. 

The digital age has now provided customizations to businesses according to their convenience. There are various opportunities in this field one can explore. Digital Marketing has made promotions of multiple products easy, just one click away. It has also offered different jobs to people during this pandemic. 

There have been so many revolutionary things that have taken place with the digital space coming in. With digitalization, traditional marketing has now been reduced as there is more convenience with the digital space companies like the digital marketing company in Kolkata and other locations have started to over the traditional market. 


We see everyone using their phones to check up on the tiniest bit; people around are primarily dependent on the internet.


The students undertake this course to learn different marketing techniques like:-


SEO (Search Engine Optimization)

SEM (Search Engine Marketing)

Email Marketing

Social Media Marketing 


Any Graduate student interested in pursuing this course can give a certified examination for the admission process. Students must be a graduate, who has cleared 10+2+3 from a recognized university. After completing these courses the individuals can apply to a digital marketing company in Kolkata.


This course's general course fee is about 35,000 for DMCA (Digital Marketing Certified Associate) Certification. It is a three months course. 

The average salary that the student gets after completion of the course is 12,000 to 15,000 per month. 

Someone who holds this degree can become a Digital Media Marketer, SEO Executive, Social Media Marketing Expert in Startups, Mid Level, and MNC Companies.


Advantages Of Digital Marketing as a Career

With the changing environment and technology taking over the world. The scope of Digital Marketing is increasing. Individuals are being more and more inclined toward technology and different platforms of Social Media. As a result which Digital Marketing is gaining more and more popularity with each passing day.

The very evident reason we are so dependent on the digital space currently is more so because of the pandemic we are in. 2020 has been one of the most content consumed a year in terms of digitalization. Companies like digital marketing company in Kolkata has emerged and captured the market. There have been various people curating content every second, and thousands of them consuming it. If we talk about India, a survey was conducted, and the growing percentage of India's Digital Advertising Industry is 33.5.

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