How to expand your digital presence for online business?

In online space, there is a frequent discussion about digital presence and how brands can build up their online footprint. As the number and influence of Digital marketing services in Kolkata grow, it's critical for businesses to have a strong digital presence in order to raise brand awareness, reach potential customers, engage target audiences, and drive growth.

In this blog we’ll talk about the digital presence of a business and what are the different elements of digital presence So, don't miss to read and take notes on the key points that can elevate your new or non-profit business to new heights!

 Let’s understand briefly: What is Digital presence?

Digital presence is how something appears online. In case of your business, your company’s digital presence is how it appears online. Web presence depends on different components. It can be defined as the online impression your brand makes via content, websites, search engines, and other digital media and platforms.

Some visitors may come to your website and read your blog after looking for a product or service. While browsing Facebook, others may come across your social media profile or a paid advertisement. Don’t worry about this, there are different web analytic tools to track performance of business and the actions of your audience which we’ll talk about in upcoming blog.

 Back to the main point, The Digital marketing services in Kolkata is expanding these days due to various elements in role. Let’s go over them one by one!

·         Website: The central focus of your company's digital presence is its website. When potential customers want to learn more about your brand or business, they frequently go to your website. As a result, everything from the About Us page to product and service landing pages must be optimised and refined. That means that consistent branding, useful information, responsive design, and simplified page navigation are all critical components of a high-quality customer experience. 

·         Social media: In today's digital marketing strategy, social media platforms are useful for personalising your brand and increasing awareness. Every post you make on Facebook or LinkedIn is an opportunity to engage followers while also expressing the type of brand identity you want to project. An active social media presence is most useful in providing quality service and building brand recall when you trend.

·         Email marketing: If your goal is to reach a wide range of audiences and create valuable brand associations, go for well-designed email campaigns   It all comes down to making meaningful connections. Using data and a goal-oriented approach, you can create optimal email that will land in your customers' inboxes.

Esta Global, the best Digital marketing services in Kolkata offers in domain of email marketing through:

# Lead Generation

# Email Copywriting

# Email list audience segmentation

#Campaign automation

# Analysis and Reporting

·         Search and Paid Advertising:  A web presence is also determined by how you appear on search engine result pages. Those with the best results (whether for general or local searches) get the most clicks, and thus the most business and trust. While SEO content is important because it can prepare the way for organic search and bring you the right audience, paid advertising will put your brand in front of the right people even if they aren't actively searching for your business. The better your website and content are optimised, the higher your chances of ranking well. Sounds good?

Paid advertising can also put your online presence in front of potential customers and target audiences. PPC ads, display ads, and social ads are all effective tools for increasing brand awareness and digital presence.

·         Content and user reviews: Any Digital marketing services in Kolkata or even globally can’t skip this! Blog posts, eBooks, white papers, case studies, sales one-pagers, product spec sheets — these are all content marketing assets to building an online presence. Content will always be your most powerful tool, and high-quality content can improve your chances of ranking well for key terms, engaging prospects, and nurturing leads. Now, your team efforts into making positive content are fruitful when your new customers are likely to trust the opinions of customers who have used your product or service.

Source: According to Trustpilot data, 89 percent of global consumers check online reviews as part of their online purchasing journey. It means customer do their research online before spending money.