Do you struggle with finding new web design clients? Whether you own a company with good performance as a web development company in Kolkata, expanding your audience and attracting clients can be challenging. It is true that not all people can be interested in your work, but what about the 70% or 80% where you can take challenges and customize them to fit your needs and preferences.
If that’s the case for you right now, don’t worry! We have the best professionals in our team and so we are going to guide and analyse the best practices to attract new web design clients for you.
What mistakes you might be making that disinterests client?
Let’s check this first. You are overwhelmed by the number of rising customers in your niche. A common mistake most designers make is looking in the wrong place. But don’t get this in a wrong way, the quality of your work is always the most important thing. The leading web development company in Kolkata also suggests that if you want to prove your talent online, you need to expand your audience. The better your services are, the more clients you will eventually get. But, Is this enough?
No, the market is highly competitive and you need to follow certain steps to attract web design clients online. Let us explore the most discussed and top-notch ways to be consistent in your development work:
Search on LinkedIn
Social media platforms are the best ways to attract web design clients these days. But not all social networks have the same impact on professionals. LinkedIn is the best platform to bring all professionals of web development company in Kolkata worldwide. You can quickly expand your audience and find people interested in buying services.
Create a professional bio: Clearly mention what you do and who are the people you can help with your services.
Optimize your profile’s about and experience sections.
Use filters with individuals and companies, so that your investment is on the right side.
You can even personalize your invitations and don’t forget to respond via DMs to people inviting you.
So, if marketing over social media is your forte, we assure you that LinkedIn is the best way to go.
Assess your portfolio and Website
Now that you have made a large number of connections on social media, regardless of those, clients need to trust that you are the best person or team for a project before hiring you. And there is no better way to accomplish this than with a broad portfolio and website. Use your UI and UX knowledge to outshine your competitors.
Create Testimonials and speak at events
You can create a page with Google reviews, collect testimonials/references on website and social media posts. This will showcase your experience and talent as a web designer to build your authority in the market. At events and podcasts, connect with active people who are interested in your service. There are various communities such as Facebook groups for this job.
Lastly, think about something you offer FREE to your customers.
Advice to your audience. Once of the most powerful techniques available for customer acquisition is also giving away a free product or service. Even the big companies like Google, Facebook have somewhere utilized this and became successful. These free or freemium business models should result in both high customer satisfaction and a likelihood that they will tell others about your services. It should not result out of a loss for your company as well.
So, creating free content and offering free advice is just another way of pleasing your audience indirectly. Answering questions on social media platforms is a great way to convert your website/ social media visitors into customers. Another option could be sending them gift vouchers, offers, or inform of the inconveniences through emails. But, always ensure that your customers are receiving value in this win-back strategy.
We hope these tips will help you to work smarter with what hard work you are already doing. The best web development company in Kolkata, Esta Global has years of expertise in web design and development matrix. Connect us now to have direct conversation on all ways to attract new clients or get our services!
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