Do you find it difficult to handle your posting schedule on social media? Audience engagement is something that brands can accomplish by posting high-quality content, but the most important factor that influences reader retention is when it is published!
There is a digital marketing company in Kolkata that can assist you in actively engaging with the audience through facts and figures.
In this blog, we will talk about your posting schedule and audience.
So, how do you know the best time to post on social media?
Start by getting to know your target followers.
The best time can be when your current and prospective customers are online.
But, Wait! You must consider the difference from one platform to another.
Through research, we have come up with platform-by-platform breakdown.
Best Time to Post on Facebook:
You are not alone if your Facebook page has become the main focus of your social media presence. Many brands now rely on Facebook for the majority of their marketing efforts. So, it is essential to know the best time on Facebook.
Weekdays from 1 to 3 p.m. are peak engagement hours on Facebook.
Saturday and Sunday, 8 a.m. to 8 p.m., are the worst days for audience engagement.
Overall, Tuesday, Wednesday, and Friday appear to be the best days.
The digital marketing company in Kolkata suggests that use data available to you on FB insights to determine when your audience is actively online.
Best Time to Post on Instagram:
Instagram is well-known for two reasons. It's a fantastic platform for eCommerce brands with audiences that are eager to discover new products and brands, and it also has an extremely complex algorithm.
To truly master this platform, you must first understand how it works.
The best day and time overall is Tuesday between 11 AM and 2 PM
There is also significant engagement on other weekdays, beginning at 11 AM
Sunday is the least preferable for post engagement on Instagram because people are not likely to engage in work talks.
The best times to post on Instagram appear to be during lunchtime and the period just after— likely when people have some spare time to check out products and keep up with their favourite page.
Best Time to Post on LinkedIn:
LinkedIn is a valuable platform for B2B content marketing, employer branding, and sharing company updates. However, as with other social media platforms, timing is everything. The best digital marketing in Kolkata focuses well on connecting with the LinkedIn audience in a timely manner.
Weekends are not generally good for LinkedIn engagement
Wednesdays and Thursdays during the workday are best for engagement
Other weekdays also get a reasonably decent response during the day
What can be the most general tip for new social media companies?
One way to deal with this competition is to post new content during daytime hours for your largest audience. Remember that some audiences simply don’t correspond to expectations. Use analytics tools to help determine when your posts get the most attention.
Esta Global, is the leading digital marketing company in Kolkata, with great expertise in social media marketing. So, before your competitors outrank you in this fierce market, feel free to consult us for making your website and marketing reach better!
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