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A brief guide to a new-age Digital Marketing!

 Are you curious about digital marketing and its benefits? A digital marketing company in Kolkata is helping its clients to use digital marketing as a tool to promote its existing products and company online.  DIGITAL MARKETING, in simple terms, means advertising the different products and services utilizing the internet which means the different platforms on the internet like Search Engines, websites, different platforms of social media and various mobile applications to promote different products and services. Digital Marketing is growing rapidly in today’s technology-savvy world where anything and everything is just a click away. Digital Marketing is the CORE of Marketing today without any doubt. According to a survey conducted by Google found that around 48% of consumers start enquiries on Search Engines, 33% directly through different websites and 26% within the various Mobile Applications. The digital marketing company in Kolkata helps the company with the important met...

Facts About Website Design that might Interest you!

Know how a professional website design company in Kolkata can assist in trying out innovative website designs, and help you win more new clients every day!   We shall talk about the interesting facts about website designing, and how it is important for you as a company to gain new clients.   User Experience = Website Design! User Experience is directly related to website design. Let us first understand what user experience actually is? User Experience is having a deep understanding of users and what they need the website to be. The professional website design company in Kolkata will follow the elements to design the perfect website for your company. The Perfect website will always align with the user's experience. The aspects that must be followed are: ●      Market Research to understand the user’s behaviour, ●      Product Development to build a smooth website design, ●      User experience is about ...

Artificial Intelligence (AI): How is it changing the game of Digital Marketing?

  Are you an eCommerce owner, who is all set to take his business to the next level? The Digital marketing company in India is helping you do exactly that and so much more! Before diving into today’s topic, let us first understand the meaning or definition of Artificial Intelligence (AI). In simple terms, Artificial Intelligence is the ability that enables the computer to do tasks that are done with human intelligence, tasks like problem-solving.  Let us now understand the importance of Artificial Intelligence (AI) in the digital marketing sector: Improves the user’s experience The main function of any kind of marketing technique is customers’ satisfaction. In online marketing or digital marketing, customers’ satisfaction is judged by the experience that he is having while visiting their website. User experience constitutes the highest percentage in customer satisfaction, and Artificial Intelligence (AI) helps in increasing user experience drastically. You can hire an...

Ecommerce Upselling: All about Upselling and the Different Strategies

  Are you an E-commerce Store that is looking to increase its sales and business? Upselling is the perfect solution for you. The Ecommercecompany in Kolkata will help you reach your target sales in no time.   But what is Upselling and how do you implement it? Don’t worry! In this blog, we will address all your queries one by one. Continue reading to find more!   Upselling is when you offer an upgrade for a product or service which the consumer already has. For example, the advertisement keeps on popping while you are using Spotify. Where they ask the users to upgrade to Spotify premium to enjoy Ad-free music. And the catch here is that Upselling is an excellent trick that almost all the eCommerce company in Kolkata have adopted to make their business efficient.   There are different types of Upselling that you should know about if you are an individual who wants to implement Upselling in your E-commerce Store.   Premium Versions   As discussed...

Why is Graphic Designing significant for your Company?

  Are you a small online business owner who is wondering about the importance of graphic designing for their website? Graphics design company in Kolkata is the one-stop destination for all your graphic designing problems with innovative solutions. Before diving into the significance or importance of graphic designing. Let us understand the meaning of this term to get in-depth knowledge about the same. Graphic designing is nothing but a craft, where individuals or graphic designers create visual content to communicate messages of different kinds. By using different innovative techniques like page layout techniques, typography, visual hierarchy, interactive designs with the element of logical display, and pictures to meet users expectations and to maximize and optimize their experience when on your website.   Graphic designing is nothing by moulding a user's experience, but it is done virtually here. Graphics design company in Kolkata is an expert in this particular craft. ...

What is Digital Marketing and everything that you MUST know about IT!

Are you curious about digital marketing and its benefits? A digital marketing company in Kolkata is helping its clients to use digital marketing as a tool to promote its existing products and company online.   DIGITAL MARKETING, in simple terms, means advertising the different products and services utilizing the internet which means the different platforms on the internet like Search Engines, websites, different platforms of social media and various mobile applications to promote different products and services. Digital Marketing is growing rapidly in today’s technology-savvy world where anything and everything is just a click away. Digital Marketing is the CORE of Marketing today without any doubt. According to a survey conducted by Google found that around 48% of consumers start enquiries on Search Engines, 33% directly through different websites and 26% within the various Mobile Applications. The digital marketing company in Kolkata helps the company with the important ...

Interesting Facts about Website Design

 Know how a professional website design company in Kolkata can assist in trying out innovative website designs, and help you win more new clients every day! We shall talk about the interesting facts about website designing, and how it is important for you as a company to gain new clients. A Website’s Design can influence 3 out of 4 users Mindset   It was revealed that the user’s mindset is influenced if the website’s design is up to the mark. It also increases the credibility and the appearance of the company’s website. 75% of the users online accepted that they had made judgements about a company’s credibility based on their website’s design. The professional website design company in Kolkata follows the basic design thinking process and has three significant phases: Inspiration, Ideation and Implementation. If the website designing includes the said phases, it is guaranteed to influence the user’s mind.   The inspiration phase includes doing research and surveys...