The latest trends and new technologies in Ecommerce Company in Kolkata

E commerce is one industry that works by the old adage that ‘change is the only constant’. It’s constantly evolving worldwide. Steadily gaining a personalized face, e-commerce has gained tremendous momentum in every production section.

Kolkata has no different environment. E-commerce is thriving in the city since the last decade. With new entrants each year, the scenario has become both competitive and flooded with new opportunities. The ability to navigate change and forecast the future trends have been long believed to be the pillars of success for e commerce ventures in the city.

E-commerce has seen tremendous rise across various niche products in the city. With local shops going online to global brands setting their online footsteps for local customers, the e-commerce scenario has acquired many interesting dimensions. Kolkata is very much a part of the ongoing veer of e-commerce where e-commerce has virtually taken over all facets of modern life.

Customers being able to procure everything from internet and getting them delivered to their address with a few clicks, e-commerce has become the rising trend. However, it is important to be aware of the current trends for ecommerce company in Kolkata. Read on to know the trends.

Characteristics of E-commerce Business

·   E-commerce is highly dependent on mobile devices

As mobile are part and parcel of modern day life, accordingly they are important part of e-commerce industry as well. Ecommerce companies in India must understand that they must be available on mobile platforms in order to lure potential customers.

·    Direct communication with customers

The days of middle men are perhaps over when it comes to ecommerce culture in the country. More and more manufacturers are awakening to the importance of direct communication with customers and having their one ecommerce platforms. Following this global trends many ecommerce companies in Kolkata are expanding their contact with customers.

New trends in ecommerce industry

·    The rise of drop shipping model

This is new trend in ecommerce industry. This method functions by engaging a third party vendor who is responsible for managing inventory for them. Ecommerce Company in Kolkata are also slowly adapting to this new model of doing business. Significant cost reduction is one of the major plus point of this kind of business. New ecommerce ventures developing in Kolkata must pay heed to this model.

Creating your own ecommerce company

The entrepreneurs who want to create a successful ecommerce venture must concentrate on a niche market. Extensive product collection on niche market segment is one key aspect of successful ecommerce venture. It is advisable to choose a product which is popular among buyers or has high demand. Such products which are being actively searched should get sold in quicker pace. Too many products may hamper business growth. In order to seek attractive profits it is vital to significantly reduce shipping costs. Local city based e-commerce owners must concentrate on lowering shipping cost of products.

Products that have lower shipping are expected to enhance the profit margin.