Esta Global - Digital Marketing Company in Kolkata | eCommerce Company in Kolkata | SEO Company

E commerce is one industry that works by the old adage that ‘change is the only constant’. It’s constantly evolving worldwide. Steadily gaining a personalized face, e-commerce has gained tremendous momentum in every production section. Kolkata has no different environment. E-commerce is thriving in the city since the last decade. With new entrants each year, the scenario has become both competitive and flooded with new opportunities. The ability to navigate change and forecast the future trends have been long believed to be the pillars of success for e commerce ventures in the city. E-commerce has seen tremendous rise across various niche products in the city. With local shops going online to global brands setting their online footsteps for local customers, the e-commerce scenario has acquired many interesting dimensions. Kolkata is very much a part of the ongoing veer of e-commerce where e-commerce has virtually taken over all facets of modern life. Customers being able to pro...

The range and scope of graphic design touches not only business architecture but day to day lives of people. People come across a lot of graphic design products like books, magazines, logos, brochures, websites, business cards etc on daily basis. If you notice all these design products are meant to communicate with the customers. They deliver some kind of message. Be it any sort of information, services, notices, ideas etc. Having said the basic purpose of graphic design it is now time to move deeper into how graphic design impacts your business. Graphic design as a business requirement Graphics Design Company plays an integral role in current business scenario which is overtly competitive. The advent of social media and online presence of every other business venture has altered the way business owners communicate with their clients and customers. Communication is no longer about delivering the required information. It is also about how attractively the information are ...

Digital marketing is a platform through which you can reach a wide number of audiences effectively. Promoting your brand via social media is quite easy. One of the most prominent and effective digital marketing tools is social media. Through social media platforms such as Facebook, Twitter, and Instagram, you can promote your business and take it to the audience who are looking for your products. Apart from that, there are other ways you can promote your business via online. These platforms are: • Email Marketing • YouTube Marketing • Content Marketing • Social Media Marketing • Search Engine Optimization So, there are numerous ways you can promote your business via a digital platform created by the internet. Here are some of the reasons why digital marketing has changed the perception of marketing: Cost Reduction This is one thing that has to be attributed to digital marketing. When you take help of a digital marketing company to promote your brand thr...

Customers can be highly unpredictable. If you believe in this myth and are running a small business, then you could be in for a lot of trouble. Yes, the needs of customers are dynamic. However, that does not mean that they are unpredictable. You just need to have the right projection power, and that is it, you will no longer sense the unpredictability of the customers. The one thing that can help you in this regard is CRM software or Customer Relationship Management Software. Let’s see why CRM software is essential for your business. Analyse Customer History When you use CRM software for your business, you will be able to get the history of your customer in a single place. This will allow you to analyse the buying tendency of the customer and the frequency of the customer's purchase. So, if you are able to comprehend the need of the customers, then you can offer them what they need. Never Get Out of Stock for Products One of the biggest advantages of using a CR...

The emergence of the e-commerce industry has changed the way people used to perceive business and the shopping experience of the customers have taken a revolutionary change. More and more people are looking to invest in e-commerce because of the advantage of starting your own venture with limited capital. You only need a website to start your business. So, up till now, you have understood that the key to the success of your e-commerce business will go through the lanes (webpages) of the website. This is where the design of your website becomes very important. There are certain features that will help you to make your ecommerce web design stunning and scalable. Let’s have a look at the 4 of those features, and if you implement them, then you will definitely see a growth in your business.  1. The Shopping Cart You cannot imagine an e-commerce website without a shopping cart. It is an integral part of the ecommerce website development . However, when you visit a repute...

In this day and age, if you are looking to run your business smoothly then you need to use various types of applications or software. You may have an idea of software that could help you to streamline your business. Take that to a software development company , they will help you out in bringing your idea into reality. When you look to find out which of the software companies in India are the best, you have to look at certain qualities. These qualities will help you to distinguish between the average companies and the best ones. Therefore, let’s discuss those qualities in this article. Customised Software Development Different companies have different needs. Therefore, your search for the best software development company should begin with finding out whether the company provides customized software development or not. In customized software development, the company has to analyse the need of their client and the objective they want to achieve through the software. Many ...

If the application of a marketing strategy feels like marketing then it is not a good way to promote your business. An effective marketing strategy will never let the customer feel like it’s marketing. IT should be done in a way that it feels natural to the consumers and they get compelled to believe in what you are saying. This is what digital marketing is doing. Creating trust is very important and digital marketers know how to create that trust without being intrusive. Whether you are a small business or a giant in your industry, effective digital marketing techniques will create an upsurge on your business growth.  High Conversions Through print media advertising, you are unable to target a particular section of the consumers. However, you may know where your consumers are. A digital marketing company in India will help you to reach that particular section of the consumers for whom your products or services are created. This will inevitably result ...