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Showing posts from December, 2021

Artificial Intelligence (AI): How is it changing the game of Digital Marketing?

  Are you an eCommerce owner, who is all set to take his business to the next level? The Digital marketing company in India is helping you do exactly that and so much more! Before diving into today’s topic, let us first understand the meaning or definition of Artificial Intelligence (AI). In simple terms, Artificial Intelligence is the ability that enables the computer to do tasks that are done with human intelligence, tasks like problem-solving.  Let us now understand the importance of Artificial Intelligence (AI) in the digital marketing sector: Improves the user’s experience The main function of any kind of marketing technique is customers’ satisfaction. In online marketing or digital marketing, customers’ satisfaction is judged by the experience that he is having while visiting their website. User experience constitutes the highest percentage in customer satisfaction, and Artificial Intelligence (AI) helps in increasing user experience drastically. You can hire an...